Automotive Motor Industry: Electrification Shifts Demand From Engines to Motors

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According to recent findings published by Market Research Future, the Automotive Motor Industry was valued at USD 42.18 billion in 2024 and is projected to reach USD 67.87 billion by 2035, growing at a CAGR of 4.42 percent during the forecast period. That is steady growth for a component category undergoing a fundamental identity change: the "automotive motor" once meant the engine, and increasingly it means the electric motor.

The Identity Shift

Internal combustion engines currently hold the largest market share, reflecting decades of automotive technology dominance and consumer familiarity with fuel sources. Electric motors are rapidly gaining traction and are positioned as the fastest-growing segment, pushed by advancements in battery technology and government support for sustainable transportation.

The consequence is that the market contains two products with the same name but different trajectories. One is mature and slowly declining in relative share. The other is growing rapidly from a smaller base.

The AC Induction Advantage

AC induction motors dominate with 48 percent share, while permanent magnet motors accelerate at 8.9 percent CAGR driven by electric vehicle proliferation and efficiency standards.

The consequence is that induction motors serve applications where cost and robustness matter, while permanent magnet motors serve applications where efficiency and power density matter—which is increasingly the electric vehicle traction application.

The Application Segmentation

Passenger vehicles hold the largest market share due to increasing consumer demand for personal transportation. The passenger vehicle segment was valued at USD 16.87 billion in 2024.

Commercial vehicles are rapidly evolving, reflecting changes in logistics and transportation dynamics, making them the fastest-growing sector. The rising popularity of electric and hybrid vehicles is influencing demand within the passenger vehicle segment, compelling manufacturers to innovate continuously.

Heavy-duty vehicles were valued at USD 7.31 billion in 2024.

The Motor Type Segmentation

Internal combustion engines hold the largest market share. Electric motors are positioned as the fastest-growing segment, expected to reach USD 20.0 billion by 2035. Hybrid motors are projected to grow to USD 12.0 billion by 2035.

The consequence is that the market serves three propulsion architectures simultaneously, and each requires different motor technology.

The Power Output Segmentation

Medium power output dominates, catering to a wide range of vehicle types while balancing efficiency and performance. High power output is witnessing rapid growth due to increasing demand for performance-oriented vehicles and advancements in motor technology.

The consequence is that the electrification trend favors higher power output segments as electric vehicles compete on performance.

The Regional Distribution

North America's market is projected to reach USD 10.0 billion by December 2025, driven by increasing consumer demand for electric vehicles and stringent emissions regulations. General Motors and Ford are headquartered in the region.

Europe's market is anticipated to reach EUR 12.0 billion by December 2025, driven by a strong focus on sustainability and innovation. The European Union's stringent regulations on emissions and fuel efficiency are significant catalysts. Volkswagen, BMW, and Daimler are based in the region.

Asia-Pacific's market is projected to reach USD 18.0 billion by December 2025, making it the largest regional market. Growth is fueled by rising disposable incomes, urbanization, and a growing middle class. Toyota, Honda, and Hyundai drive market dynamics.

The Middle East and Africa market is expected to reach USD 2.18 billion by December 2025.

Recent Industry Developments

Toyota premiered the three-row Highlander BEV for North America in February 2026, expanding its battery-electric lineup with new powertrain configurations and production planned at Toyota Motor Manufacturing Kentucky.

Volkswagen Group reached five million electric-drive units produced in February 2026 and highlighted the APP290 electric motor, which uses silicon-carbide technology and is planned across 85 to 166 kW performance levels.

General Motors detailed its EV integrated power-electronics architecture in March 2026, explaining how inverters regulate electric-motor torque and noting new silicon-carbide switches that improve efficiency.

Ford introduced an enhanced electric Explorer with an upgraded electric motor producing 140 kW and 350 Nm of torque in March 2026, increasing performance while supporting a range increase of more than 60 km.

Honda announced plans in May 2026 to increase local sourcing of automotive motor and inverter assemblies by more than four times current levels.

Mercedes-Benz began large-scale production of its new electric axial-flux motor at the Berlin-Marienfelde plant in June 2026.

BMW M unveiled a next-generation electric performance architecture in January 2026 featuring four individually controlled electric motors.

Nissan detailed its X-in-1 next-generation electric powertrain in May 2026, integrating motor, inverter, and reducer into a 3-in-1 EV unit.

The Road Ahead

The trajectory of the Automotive Motor Industry points toward sustained expansion shaped by electrification, efficiency standards, and manufacturing localization. Manufacturers who invest in permanent magnet motor capability, silicon-carbide power electronics, and integrated drive units will be best positioned—because in a market where the motor is being redefined, advantage comes from owning the technology that replaces the engine.

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